By profession
Best note-taking apps for marketers
Half of this job is collecting things you saw and the other half is scheduling things you will ship, usually in the same week. One app should hold both.
Top pick: Notion, at 8.9 out of 10 on this ranking. If your notes are really a small internal wiki, Notion is hard to beat. If you just want to write things down quickly, it asks for more setup than it gives back.
What we weighted
A swipe file worth keeping
Clip an ad, a landing page or a subject line before the tab closes.
A calendar built from notes
A database view of the same pages you drafted in, not a second spreadsheet.
Drafts with feedback attached
Comments on the copy, so review does not happen in six separate messages.
Every app keeps its site-wide score, but the order here is a separate fit reading built from those three needs, so it is not the same list you get on the home page.
Notion
The all-in-one workspace that swallowed the note app category.
For marketers: Web clipper, Databases / boards, Comments.
Teams and organisers who want documents, tasks and databases under one roof.
Fit
8.5 overall
$12/mo
Craft
Documents that look designed before you touch anything.
For marketers: Web clipper, Comments, AI chat / writing assistant.
People who share their notes and want them to look good.
Fit
8.1 overall
$10/mo
Tana
Supertags turn loose bullets into a structured database as you type.
For marketers: Web clipper, Databases / boards, AI chat / writing assistant.
Systems thinkers who want a personal database, not a notebook.
Fit
7.7 overall
$10/mo
RemNote
Take notes and generate the flashcards in the same keystroke.
For marketers: Web clipper, AI chat / writing assistant, Real-time collaboration.
Medical, law and language students who live in spaced repetition.
Fit
7.9 overall
$8/mo
Heptabase
Notes on whiteboards, for when the outline is not the shape of the idea.
For marketers: Web clipper, AI chat / writing assistant, Images.
Researchers and students mapping a subject they do not understand yet.
Fit
7.8 overall
$11.99/mo
Capacities
A studio for your mind, organised by object type instead of folders.
For marketers: Web clipper, Databases / boards, AI chat / writing assistant.
No: Comments.
Knowledge workers who think in people, sources and projects.
Fit
7.7 overall
$12.99/mo
Grape
Take the note. The AI does the filing, the studying and the searching.
For marketers: Web clipper, AI chat / writing assistant, Real-time collaboration.
No: Databases / boards, Comments.
Students and individual note-takers who want AI over their own notes, kept on their own device, and who now and then share a folder with a classmate or a colleague.
Fit
9.0 overall
$3/mo
Obsidian
Plain markdown files on your disk, with a plugin ecosystem bolted on top.
For marketers: Web clipper, Databases / boards, Images.
No: Comments.
Long-term thinkers who want to own the files and are willing to tinker.
Fit
8.4 overall
$4/mo
AFFiNE
Docs and an infinite whiteboard that are the same document.
For marketers: Databases / boards, AI chat / writing assistant, Real-time collaboration.
No: Web clipper.
People who want Notion plus a whiteboard, on their own server.
Fit
7.6 overall
$8.90/mo
Supernotes
Every note is a card, and cards were built to be shared.
For marketers: Comments, AI chat / writing assistant, Real-time collaboration.
No: Databases / boards.
Small teams and couples who share notes constantly.
Fit
7.5 overall
$10/mo
Questions marketers ask
- Is Notion a good content calendar?
- It is the default for a reason. The draft and the calendar row are the same object, which removes the one step that always gets skipped in a spreadsheet workflow.
- Which app has the best web clipper?
- Evernote still has the most capable one after all these years, with Notion close behind for pages you plan to work on rather than just store.
Keep looking
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